Experience architecture for live products
Web, mobile and connected TV for global streaming — DAZN, NFL, UEFA, Discovery, WarnerMedia, BBC, Sky, MGM and Formula 1 — from pitch prototype to production design system.
London · Creative Technologist
Timothy McGuckin
I combine creative direction, interaction design and software development to turn ambiguous ideas into useful, high-fidelity experiences — across live platforms, AI systems, and 0-to-1 products.
Proof, not positioning
Breadth you can measure
25+Years across design, media and digital products
10+AI products conceived and engineered in two years
85–90%New-business win rate supporting ~£125m departmental revenue
APEXBest Inflight Entertainment Innovation, 2017
Practice
Three depths, one craft
The current site framed a Creative Director. The work is wider: platform experience, emerging-technology R&D, and a venture studio that ships.
Generative, multimodal, agentic
Seven-plus years leading emerging-technology R&D: LLMs, diffusion, agents, knowledge graphs, vector retrieval, ONNX and WebGPU — translated for creative, engineering and executive rooms.
TEKNOLED-G, 0-to-1
Founded an AI consultancy and venture studio. Products from opportunity validation through architecture, working prototype and commercial model — including CursorPluginKits, SendApply.pro, and an AI-first agency system for TBWA\ The Disruption Company.
Shipping now
Two live products
Two products shipping now from the studio — captured from the live sites.
Selected organisations
Where the work showed up
NFL, DAZN, UEFA, Formula 1, BBC, Sky, Coca-Cola, Capital One, CNN, IAG, British Airways, Iberia, Aer Lingus, LEVEL, Qantas, Emirates, Singapore Airlines, CursorPluginKits, SendApply, Punctilio, BDNA, THRPY Chat, SensAffect, MMRY, Squadbox, AKITA, DataGuardX.
Now
Governed AI that still feels like craft
Most generated work is plausible. The interesting problem is identity, constraint and continuity — Brand DNA that machines can follow, agent teams that can be audited, and emotional or memory systems that people can actually trust.
That is the through-line from CNN control rooms, Coca-Cola’s global marketing intranet, Deltatre’s sports platforms, and the TEKNOLED-G products: CursorPluginKits, SendApply, Punctilio, BDNA, Squadbox, AKITA, THRPY, SensAffect, MMRY and the rest.